HD Supply Senior Marketing Research Analyst in Atlanta, Georgia
HD Supply (NASDAQ:HDS) ( www.hdsupply.com ) is one of the largest industrial distributors in North America. The company provides a broad range of products and value-add services to approximately 500,000 customers with leadership positions in maintenance, repair and operations and specialty construction sectors. Through approximately 260 locations across 36 states and six Canadian provinces, the company's approximately 11,000 associates provide localized, customer-driven services including jobsite delivery, will call or direct-ship options, diversified logistics and innovative solutions that contribute to its customers' success. With an active commitment to the communities in which we operate, HD Supply associates are part of a thriving organization that supports the virtues of wellness, diversity and inclusion – all of which are top priorities for the company. Equally as important is empowering our associates to grow professionally while providing competitive benefits and compensation. If you’re ready to find a rewarding career and achieve your full potential with a growing industry leader, HD Supply is ready for you!
Job Description & Qualifications
Responsible for monitoring existing and future competitors, industry trends, new enabling technologies and purchasing behavior trends to develop innovative solutions to solve business challenges.Gather disparate data from various data sources; analyze and normalize to ensure data integrity to support business decisions.
Major Tasks, Responsibilities and Key Accountabilities
Performs research and analysis involving competitors to include pricing, sales, marketing methods, customer preferences, demographics, economic conditions, advertising, distribution, and other factors that may influence future market positioning or product offerings.
Fuses customer, competitive, and market intelligence into recommendations that enable tactical business decisions and solutions.
Manages internal and outsourced ideation practice to resolve core customer challenges.
Shapes the technology solutions roadmap to resolve customer issues.
Drives innovation and creative solutions to cross marketing channels business and technical challenges.
Presents external perspectives, opportunities, and recommendations for consideration through independent research, industry acumen, and external networking.
Establishes and maintains strategic relationships within the organization to influence, govern and execute marketing solutions.
Participates in department and interdepartmental projects. May serve as lead and/or mentor other analysts.
Nature and Scope
Identifies key barriers/core problems and applies problem solving skills in order to deal creatively with complex situations. Troubleshoots and resolves complex problems. Makes decisions under conditions of uncertainty, sometimes with incomplete information, that produce effective end results.
Independently performs assignments with instruction limited to results expected. Determines and develops approach to solutions. Receives technical guidance only on unusual or complex problems or issues.
May oversee the completion of projects and assignments, including planning, assigning, monitoring and reviewing progress and accuracy of work, evaluating results, etc. Contributes to employees professional development but does not have hiring or firing authority.
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.
Education and Experience
- Typically requires BS/BA in related discipline. Generally 5-8 years of experience in related field; certification is required in some areas OR MS/MA and generally 3-5 years of experience in related field. Certification is required in some areas.
Preferred Qualifications & Job Specific Details
The Sr. Market Research Analyst will play a key role within HD Supply’s Marketing Insights team, which provides actionable insights from primary and secondary research to stakeholders across multiple HD Supply functions.
The Sr. Market Research Analyst will be responsible for providing ongoing support of Voice of the Customer (VOC) program, the Customer Council research panel, and ad hoc research projects.
The role will primarily be involved in the day-to-day operations of the VOC program, including developing and programming questionnaires, cleaning and preparing data, conducting analyses, communicating results and implications in monthly and quarterly reports, implementing reporting and dashboards at the local market level, and monitoring survey fieldwork. The Sr. Market Research Analyst will be a subject matter expert on the VOC program and may serve as a consultant with internal stakeholders to drive change based on the VOC findings.
Secondary responsibilities of the Sr. Market Research Analyst will include supporting the Customer Council research panel by recruiting new members, managing the survey operations, and programming questionnaires. On an ad hoc basis, this person will proofread surveys, analyze data, review research reports, program and test surveys, and conduct secondary market research.
This position reports to the Senior Data Scientist, Voice of the Customer.
Bachelor’s or Master's Degree in Market Research, Analytics, Business Administration, Economics, Marketing, and/or Statistics preferred.
4-7 years of market research and data analysis experience
Experience with survey software (e.g. Qualtrics, Confirmit), VOC platforms (e.g. Medallia, MaritzCX), and cross-tabulation software (e.g. SPSS, Q) is preferred.
Intermediate/Advanced Excel, Powerpoint, and Word skills are required.
Experience with data visualization (e.g. Tableau, PowerBI) is a plus.
Understanding of CRM systems (e.g. Salesforce) and ERP systems (e.g. SAP) is a plus.
Strong verbal and written communication skills.
Solid organizational skills with exceptional attention to detail.
Ability to work independently and as part of a team
Entrepreneurial, hands-on, positive attitude with creative problem solving abilities.
Aptitude for establishing strong relationships and credibility with key stakeholders.
Job ID 2018-28064
Business Unit Facilities Maintenance
Functional Area Marketing
Remote Position? No
Position Type Full-Time
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled